George Clooney doesn’t think of himself as a brand.
The word brand is used a lot in conjunction with the world’s biggest stars, with the likes of Victoria and David Beckham, dubbed “brand Beckham”, two of the most successful examples. For new film Our Brand is Crisis, produced by George and starring his close friend Sandra Bullock, the notion of brand is examined. Sandra plays Jane, an American political consultant who’s hired to help re-elect a controversial Bolivian president. Jane’s main aim is to sell crisis as a brand which only her client has the ability to quell when in power.
“I don’t think if people as commodities,” George mused to Britain’s Metro newspaper. “I don’t think of Sandy or myself or any actor in the film as a brand. But maybe I’m just hopeful…”
Sandra viewed the topic slightly differently.
“I can see why we’re labelled as one thing,” she admitted. “It’s part of the business. We have something to sell, a film to promote. But I think we’re all multi-faceted. So we’re an actor, producer, director, film-maker, writer. In a week I might be a businesswoman. And in about four hours, I’ll go back to my real job, which is being a mother.”
When Sandra first read the script, the part of Jane was in fact intended to be a man. While she was unsure if George was destined for the role, Sandra took it upon herself to question whether a woman could play it. She was shocked when producers granted her request, and hopes the move paves the way for similar situations.
“That hopefully shows a shift in the climate for women in film,” she smiled. “We still have some way to go but I don’t mind being the one to ask: what have you got that you haven’t made yet that you’d be willing to change for me?”
– Cover Media