Alfred Hitchcock’s Psycho is unquestionably one of the greatest horror films to ever be made, and no conversation about Psycho is complete without mention of the shower scene, right? The death of Janet Leigh in the first act of the movie is one of the most iconic in history, so naturally it’s going to play a part in director Sacha Gervasi’s new film Hitchcock, which chronicles the making of the classic. And that very scene is at the center of a new promo that’s been released by Fox Searchlight.

In promotion of a new viral tie-in, the indie studio has released a short 16 second spot for something called “Share Your Scream.” Check out the clip below and I’ll explain the rest afterward.

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