Reincarnated

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Hip Hop legend Snoop Dogg teamed up with VICE on a spiritual journey to Jamaica to reflect on his past career, including his failures, loves, regrets and losses. With this journey, Snoop intends to reincarnate himself as a Pop Reggae artist by immersing himself in Rastafari, exploring musical and religious histories deeply rooted in Jamaica.

His pilgrimage begins with a jaunt to a mountain-side ganja farm run by Rastas, revealing the underbelly of the Jamaican drug market. Snoop then heads down to the troubled areas of Trenchtown and Tivoli Gardens; revealing a neglected ghetto population and rampant police brutality following the exile of drug lord Chris “Coke” Dudus.

Snoop also stops by the famous Alpha Boys School for an impromptu jam session. A school which has seen countless Reggae musicians pass through its youth orchestra. Snoop allows unprecedented access to his inner-workings as he makes his new album with Diplo and Angela Hunte, author of the smash hit song Empire.

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