Sunday saw Americas TV event of the year, the 48th Super Bowl. Last night may have seen the Seahawks fly away with victory from the Bronco’s, an equally interesting battle was being waged during the commercial breaks and on social networks.
Transformers: Age of Extinction crushed the competition both in terms of post-game chatter, and most importantly Intent to View. This means that more people have expressed a desire to see Transformers: Age of Extinction than any other movie, following the advertising spot during the big game. The fact the trailer wasn’t released until after broadcast will have impacted this, much like Fast and Furious 6 did in 2013. Other Intent to View and buzz volume winners were Captain America: The Winter Solider and The Amazing Spiderman 2.
Special attention must be drawn to Need For Speed. With the field left wide open for a car orientated movie this year, the film scored a touchdown, seeing a massive uplift in terms of Intent to View and Buzz volume after it’s TV spot aired during the Super Bowl.
Movie pages on Facebook also saw an uplift in fans post Super Bowl as well, with Noah scoring a 20K increase in likes after it’s spot aired during the Super Bowl. This is despite the spot pre-releasing earlier in the week. Its also worth highlighting that Robocop, despite not airing during the game itself trailed the film’s release in the pre-game warm up, saving vital dollars in terms of marketing spend. However its Facebook page still saw a large spike in likes adding almost 20.5K likes after the spot aired.