Easily holding on to the top spot for a second week, Fast & Furious 7 declined 57% from its opening frame for a second-weekend haul of £5.41m. To put it in context, that number is equivalent to the opening weekend of many a blockbuster movie. For example, Interstellar debuted last year with £5.38m, while Guardians of the Galaxy kicked off with £4.99m (plus £1.37m in previews), and Godzillatook £5.20m (plus £1.19m in previews).
After 10 days, Fast & Furious 7 has reached a towering £26.25m. That’s ahead of the pace set by any movie released last year, and also ahead of this year’s Fifty Shades of Grey, which stood at £25.24m at the same stage of its run. It’s the biggest 10-day figure since the final Twilight movie delivered £26.98m over the same period.
The seventh Fast & Furious film has already outgrossed the lifetime totals of every one of its predecessors, including previous top performer Fast & Furious 6(£25.3m). The film doesn’t face any really serious competition until Avengers: Age of Ultron arrives on 23 April, and should continue to dominate the market until that date.
The fresh contenders
Four new releases landed at the middle of the table, but none came close to landing a punch on Vin Diesel and the gang. Going by Rentrak’s official chart, top of the pile is The Duff, with takings of £892,000. However, this teen comedy landed in cinemas on Easter Monday, so this is seven-day figure. Its actual weekend takings are a more modest £488,000.
That number puts it just behind Woman in Gold (£495,000), which achieved its tally on notably fewer screens – 226, against 392 for The Duff. Both films were beaten at the weekend by Keanu Reeves action thriller John Wick, which delivered £540,000, including £30,700 in previews. Slightly lower is Paul Blart: Mall Cop 2, with £480,000.
Excluding previews, these four films failed to rustle up £2m between them, from a total of 1,401 screens. When you also take into consideration Hot Tub Time Machine 2 – floundering outside the top 10 with a dismal debut of £90,000 from 198 cinemas – it’s easy to imagine that distributors identified 10 April as a soft date that, with no really big new release landing in the imminent path of Fast & Furious 7, gave their own moderately appealing film a fighting chance. However, none of the newcomers really caught fire with audiences. Highest site average was achieved by Woman in Gold (£2,188), which is also likely to be the better midweek performer, given its appeal to older, upscale audiences.Read More…