Loyal fans of the TV spy series turn out to greet its arrival on the big screen, but Age of Ultron’s superheroes reign supreme for a third week.
Winning the top spot for a third week in a row, Avengers: Age of Ultron dominated a comparatively weak frame, with no major Hollywood blockbusters arriving to offer decent competition for the Marvel franchise picture. Warm weather for much of the weekend helped pushed grosses down across the board.
After 18 days, Age of Ultron stands at an impressive £40.35m. At the same stage,The Avengers had reached a similar £40.28m. In 2012, that film went on to sustain impressively, adding another £11.5m by the end of its run. With a 59% drop from the previous frame, Age of Ultron fell harder than any other film in the top 10, and does not look set for a similarly powerful run, probably falling shy of £50m lifetime. Age of Ultron faces direct competition for action audiences on 15 May, with Mad Max: Fury Road.
The new arrival No 1
Among new releases, one of the hardest outcomes to predict was Spooks: The Greater Good. Spooks has a defined fanbase, who watched the BBC series in big numbers from 2002-11, but would it convert into a paying audience at the cinema? It was easy to be sceptical about a film that didn’t appear to have the resources to compete with the mega-budgets of Jason Bourne or James Bond. As for cast, the addition of Kit Harington positions the film for the attention of Game of Thrones fans, but the actor is pretty unproven at the theatrical box office.Pompeii didn’t exactly get his film career off to a strong start, and he was hardly the best thing in first world war drama Testament of Youth.
Considering all of the above, Spooks: The Greater Good’s makers Pinewood Pictures should be mighty pleased with a debut of just over £1m, from 418 cinemas, including previews of £14,000. The number isn’t setting records for a British spy thriller, or a TV spinoff, but it’s a solid result and more than many were predicting.