Pitch Perfect 2 and Mad Max: Fury Road continue UK box office domination.
Pitch Perfect 2 held on to the top spot over Friday, Saturday and Sunday, beating Mad Max: Fury Road by a narrow margin (£2.67m against £2.64m). But take Bank Holiday Monday into consideration, and over the four days Fury Road pipped Pitch Perfect 2, with £3.49m against £3.48m. The cumulative totals put Pitch Perfect 2 modestly in front (£10.59m against £10.54m), though it’s worth noting that Fury Road was released one day earlier.
Whichever way you look at it, both films are performing exceptionally. They complement well, appealing to different audiences, rather than competing. In terms of likely longevity, Fury Road is demonstrating greater stamina, with a decline of just 32% from the opening weekend number; Pitch Perfect 2 fell 47%.
Both are technically sequels, but Pitch Perfect 2 is performing more like one, with a sizeable chunk of its audience rushing to see it in its first week. Fury Road is a sequel to a dormant franchise, which younger audiences, not born when Mad Max Beyond Thunderdome was released in 1985, are discovering gradually. The original Pitch Perfect achieved a lifetime UK gross of £6.49m; the sequel looks on target to more than double that number. The half-term school holiday this week should also prove beneficial.
Data isn’t available to compare Fury Road and earlier Mad Max movies. Warners will be hoping to exceed the number achieved by the action blockbuster that it released in mid-May 2014 – Godzilla reached £17.24m by the end of its run.
The third-place tie
Over the Friday-to-Sunday period, Disney sci-fi adventure Tomorrowland: A World Beyond and horror reboot Poltergeist landed within £20,000 of each other (£1.48m against £1.46m). Including Bank Holiday Monday, victory for Tomorrowland was more emphatic, (£2.07m against £1.83m), but Poltergeist’s distributor Fox will be happy with the result.
Tomorrowland, starring George Clooney, benefits from a PG rating, Disney branding and potentially a very broad audience. A reported $190m budget is evident in the scale of production visible on screen. Poltergeist stars Sam Rockwell – the man Clooney directed in his 2002 Confessions of a Dangerous Mind – and has a reported production budget of $35m. Poltergeist is likely to burn out more quickly, and Tomorrowland should run longer. The Clooney picture should also gain from the half-term holiday.Read More…