Ending Les Miserables‘ impressive four-week reign at the chart summit,Wreck-It Ralph smashes its way to the top of the UK box office with a robust £4.53m, the biggest three-day tally for an animated feature since Ice Age 4 last July. Among other recent animations, Madagascar 3 posted a bigger opening number, but its £6.03m debut included £2.39m in previews. Similarly, Brave‘s first weekend of wide play (£5.27m) included significant previews (£2.67m).
While Wreck-It Ralph‘s US opening of $49.1m last November represented the highest ever for Walt Disney Animation Studios, the UK result can’t quite make an equivalent claim, since Tangled debuted here in January 2011 with £5.11m. Disney-owned Pixar, of course, has achieved even bigger numbers. Disney scored some big PR wins with visiting voice cast members Sarah Silverman and John C Reilly, including appearances with Graham Norton and Jonathan Ross, Radio 1, Radio 2 and aBafta awards presenting gig for the pair of them.full story