UK Box Office

The winner: The Conjuring 2

Comfortably landing at the top spot, The Conjuring 2: The Enfield Case begins with £2.78m plus previews of £1.86m for an opening total of £4.64m. That compares with a £2.16m debut for The Conjuring in 2013, and £1.94m for Conjuring spinoff Annabelle in 2014. The Conjuring went on to a final gross of £10.46m, while Annabelle reached £7.51m. The Conjuring 2 is already 44% of the way to matching the original film’s final gross.

However, with a sequel, you’d expect its box office to be relatively front-loaded, as fans of the franchise rush out to see the latest instalment. Further traction will depend more on audience word of mouth. IMDb user rating is an encouraging 8.0/10, although that number usually declines as a film goes beyond its fanbase and reaches a wider audience. MetaCritic score is a less warm 65/100. Although The Conjuring 2 faced competition from Euro 2016 on television, no England game fell at the weekend.

The real winner: The Secret Life of Pets

Not officially released until 24 June, the latest animated feature from Illumination – makers of Despicable Me and Minions – outgrossed The Conjuring 2 at the weekend. Despite being available to audiences for one day less (Saturday and Sunday, but not Friday), The Secret Life of Pets beat The Conjuring 2’s weekend tally, with a nifty £3.6m. That will all be added into the tally for the coming weekend. When Disney’s Zootropolis opened in March, it managed £1.73m in previews, which did include a hefty chunk from the Saturday and Sunday prior to release. Zootropolis proved a significant word-of-mouth hit, reaching £23.6m so far. It’s too early to project any final total for The Secret Life of Pets, but its preview number is more than double what Zootropolis achieved.

The veteran: Me Before You

Dropping by the smallest amount of any film in the Top 10, Me Before You fell 33% for third-weekend takings of £979,000, and a total of £6.54m. This is all good news for everyone involved, and director Thea Sharrock was announced last week as the director of new YA adaptation The Selection, based on the book by Kiera Cass.

According to Box Office Mojo, Me Before You has grossed $82m worldwide on a rumoured production budget of $20m. While that theatrical box office is split with cinemas, and marketing costs also have to be factored in, all the ancillary revenues including DVD, VOD and TV are still to come, plus many more markets including France, Germany, Spain, Russia and Italy.

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