After four weeks where the market has been dominated by Wreck-It Ralph, Disney scored again with its latest family title, Oz the Great and Powerful. Oz’s £3.71m is a decent opening figure, and Disney will be hoping to sustain the title throughout March and then coast through the two weeks of Easter school holiday.
In the US, Oz opened with a muscular $79m, indicating a UK debut of about £8m could have been expected. The big UK shortfall on the rule-of-thumb projection may be explained by the huge popularity of L Frank Baum and all things Oz in North America, which is not matched in the UK. The respective opening figures for Alice in Wonderland, from Oz producer Joe Roth, were much better aligned, with $116m in the US and £10.56m in the UK.
The biggest UK debut for a film featuring James Franco in a lead role remains Rise of the Planet of the Apes, with £5.84m including £1.10m in previews. For director Sam Raimi, the best opening remains Spider-Man 3, with £11.83m – a tally that did not include previews.full story