Facing relatively weak fresh competition from new releases, Oz the Great and Powerful managed a decent hold, declining 30% from the previous weekend for a 10-day total of £7.7m. That’s enough for eighth place among 2013 releases so far, behind Les Misérables (£39.9m), Wreck-It Ralph (£22.0m), Django Unchained (£15.4m), The Impossible (£13.2m), A Good Day to Die Hard (£10.6m), Lincoln (£8.5m) and Quartet (£8.2m). Oz is certain to overtake the last three in that list, and Disney will be hoping for a lot better than that, especially with Easter still to come. But it’s clear that the film is nowhere in the same league commercially as Oz producer Joe Roth’s Alice in Wonderland, which reached a hefty £37.8m here in 2010.
Not recorded in the official takings for the weekend are Saturday and Sunday previews of The Croods, from DreamWorks Animation. Believed to be in the £1.7m zone, the caveman film will have provided strong competition to Oz in matinee slots. Comic Relief on Friday also presented a challenge to all films in the market, especially family-skewing fare such as Oz.Read More