The Croods conquer UK Box Office.
Stone age story bashes Jack the Giant Slayer and Oz the Great and Powerful to take the top spot ahead of Easter weekend.
After the relative disappointment of Rise of the Guardians led to significant job losses at DreamWorks Animation, the outcome for the company’s follow-up The Croods was always bound to receive extra attention. What’s more, The Croods is the first film going out internationally through new distribution partner Twentieth Century Fox, following a long association with Paramount. The result – a £5.37m UK debut including £1.85m in previews – is a happy outcome for all parties, especially when you consider that snow and bitter cold over the weekend provided one less reason to leave the house, leading to significant drops for many films already on release.
For comparison, Rise of the Guardians debuted last November with £1.97m. Madagascar 3, which benefited from an inherited audience, kicked off with £6.03m including £2.39m in previews. Ignore the previews, and the opening-weekend-only numbers for The Croods (£3.52m) and Madagascar 3 (£3.64m) aren’t so far apart. Some schools broke up for Easter on Friday, and others do so this week. Either way, there is clearly a big Easter holiday audience yet to come for The Croods and the other family films in the market.full story