UK Box Office

The Croods

‘The Croods’ thumps ‘GI Joe’ and tops UK Easter box office, as the DreamWorks Animation’s caveman adventure enjoys a second week at the top of the box-office chart.

Dipping only 7% from the previous weekend, ‘The Crood’s has so far delivered a 12-day total of £10.61m.

Considering DreamWorks Animation’s previous effort, ‘Rise of the Guardians’, has managed only £12.67m after 18 weeks on release and ‘The Croods’ has the bulk of the Easter school holiday ahead of it, the new picture is clearly going to achieve a much higher total. Executives at the studio had reason to hope that Guardians was a safe bet, since characters such as Jack Frost, the Easter Bunny and the Tooth Fairy provided ample brand recognition, but it turns out audiences have proved much more welcoming to the freshly conceived, albeit familiar-feeling, family at the heart of ‘The Croods’.

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