Blazing skies across the UK and the two most-watched TV programmes of the year provided formidable alternatives to cinemagoing at the weekend. Box-office fell hard, especially on Sunday when the Murray-Djokovic Wimbledon men’s final peaked at 17.3m viewers. Murray’s previous match, Friday’s semi-final against Jerzy Janowicz, peaked at 13.2m viewers.
Despicable Me 2 posted the smallest decline in the top 10 – down 60% from the previous weekend – for a 12-day cumulative total of £22.9m. That figure already puts the film ahead of the total lifetime gross of £20.2m for the original Despicable Me.
Despicable Me 2’s decline compares unfavourably with many previous animated hits – Toy Story 3 fell just 29% in its second frame – although not many faced the particular challenges presented at the weekend. Based on the relative amounts grossed after two weekends of play and Toy Story 3’s final figure, Despicable Me 2 now looks headed for £42m. But to achieve that total it will need to arrest its rate of decline, bringing it in line with Toy Story 3’s gentle trajectory. Despicable Me 2 may receive a bump after schools break up for the summer holiday, although Monsters University should provide significant competition when it arrives on Friday.
Despicable Me 2 is the eighth film to gross in excess of £20m so far this year, joining Les Misérables (£40.7m), Iron Man 3 (£36.9m), Man of Steel (£28.3m), The Croods (£26.2m), Star Trek Into Darkness (£25.7m), Fast & Furious 6 (£25.1m) and Wreck-It Ralph (£23.8m). At this point last year, only six films – Avengers Assemble, Prometheus, The Hunger Games, Woman in Black, Men in Black 3 and The Best Exotic Marigold Hotel – had reached the £20m milestone.
Despicable Me 2 has already overtaken the final gross for Disney Pixar‘s Brave (£22.2m) and is right behind WALL-E (£22.9m). Lifetime totals for numerous animated features have landed in the £20m-£25m range, and Despicable Me 2 will soon overtake Shark Tale, Madagascar 2, Wreck-It Ralph and Ratatouille.Read More