UK Box Office

Skyfall’s supremacy and the dawn of Twilight reduce the rest to also-rans

As 007’s latest outing goes from strength to strength, the arrival of the final Twilight film will do nothing to help the chasing pack

New blood … The release of The Twilight Saga: Breaking Dawn Part Two should give Skyfall a run for its money. Photograph: Summit Entertainment/Sportsphoto Ltd/Allstar

A week ago, Skyfall was already the 13th biggest hit of all time at the UK box-office, with £53.4m earned in just 10 days. Seven days later, and it’s jumped to the fifth biggest film of all time, overtaking big hitters including Mamma Mia!, all three entries in the Lord of the Rings trilogy and the first two Harry Potter flicks. After 17 days, it’s earned an astonishing £72m, and in the all-time rankings is beaten only byAvatar (£94m), Titanic (£80.1m, including this year’s 3D rerelease), Toy Story 3(£73.8m), and Harry Potter and the Deathly Hallows: Part 2 (£73.1m). It should overtake the last two on that list in a couple of days.

With £10.45m over the 9-11 November period, Skyfall has comfortably achieved the biggest ever number for the third weekend of a film’s release. The final Harry Potter film took £4.57m on its third weekend; Toy Story 3 took £4.67m. Avatar was a more consistent strong performer, grossing £5.94m in the third frame. Skyfall has delivered relatively modest weekend-to-weekend drops so far, of 20% and 35%, suggesting positive word of mouth among audiences. Also, with screenings continuing to sell out, customer bookings are being pushed later into the run, keeping grosses buoyant.

Even if, going forward, Skyfall follows the decay pattern set byThe Dark Knight Rises after three weekends (in fact, its decline is likely to be more gentle), the Bond film would reach a record-breaking £99m in the UK, £5m more than Avatar. Although ticket prices have crept up since Avatar came out, Skyfall is not benefiting from a 3D price premium. In any case, it looks firmly on course to become the biggest ever hit at the UK box office, and possibly the first film to crack £100m.

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