West End Wilma

Life is like a box of chocolates, you never know what you’re going to get.

Wilma Euro

The thing I love about theatre is that you never know how you are going to react to a show until you go and see it. It’s like that saying ‘life is like a box of chocolates, you never know what you’re going to get’. Last week I went along to the beautiful St James Theatre in Victoria to see McQueen, a play based on the fashion designer Alexander McQueen. I didn’t expect to be blown away by the show as I’m no fashionista (to me Top Shop is high-end fashion) but I was very pleasantly surprised.

For two hours I was captivated by the performance on stage, with no concept of time or people around me. It was an exquisite masterpiece, blending theatre, art, dance and fashion all together while watching McQueen take on a journey of reflection and self discovery. Sadly though, this isn’t how the press seemed to view it with an overwhelming collection of 2* reviews. “More blunt than a pair of old sewing scissors; it simply doesn’t cut it” said The Independent. “A fashion faux-pas” said The Telegraph whilst the Daily Mail said “It left me feeling glum, without any idea of what made McQueen a genius”.

For me it was a 5* show but I must have seen something the others didn’t. Variety magazine called Glee actress Diana Argon “little more than a clothes horse” whilst almost all of the reviews discredited her monotone delivery of the lines. I saw her as playing a ghost like character, a trait made clearer by the tone she was using but others called it lifeless and boring.

How can people see shows so differently? The answer? One mans trash is another mans treasure. Like a box of chocolates, you never know what you can expect. So why not take a chance on something new this month? See a show you maybe would never normally think about going to watch. It could be the best thing you see all year.

West End Wilma
Causing theatrical chaos in London’s West End since 2012


Showfilmfirst Audience Development

Showfilmfirst are often given complimentary tickets to shows, plays, events from venues wanting feedback from our members. We are keen to encourage and build on this as we have so many people report back that they have seen something they would never have thought of going to, for many reasons, but how much they had enjoyed.

The more we can show how effective this is in building an audience – for example, you see a show with SFF that you wouldnt have chosen to buy tickets to, but that you really enjoy and you recommend to a friend – the complimentary tickets have worked. If you then go to the venue again and buy tickets to another show – its worked even better.

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